The Mission of doofood
DooJin Kim, Founder & CEO
Our goal is simple: to improve people’s health by providing the easiest way to enjoy home-cooked meals at home.
Eventually, we plan to provide a prepped meal kit service of all cuisines. But we’ve begun with Korean food as that’s what we know best.
The fact that so many people were struggling to make Korean food as well due to its difficulty contributed for us to start in this direction.
We spend all our focus and energy on four attributes.
Taste: make the best tasting food possible while increasing the number of menu offerings
Convenience: make the cooking process as simple and quick as possible
Health: include diverse ingredients to provide a variety of nutrients while minimizing potentially harmful ingredients
Operation: maximize the efficiency of our prepping process in order to minimize our cost